Chatbot


           Chatbot

 Chatbots are software applications that use artificial intelligence & natural language processing to understand what a human wants, and guides them to their desired outcome with as little work for the end user as possible. Like a virtual assistant for your customer experience touchpoints.

A well designed & built chatbot will:

  1. Use existing conversation data (if available) to understand the type of questions people ask.
  2. Analyze correct answers to those questions through a ‘training’ period.
  3. Use machine learning & NLP to learn context, and continually get better at answering those questions in the future.

The adoption of chatbots was accelerated in 2016 when Facebook opened up its developer platform and showed the world what is possible with chatbots through their Messenger app. Google also got in the game soon after with Google Assistant. Since then there have been a tremendous amount of chatbot apps built on websites, in applications, on social media, for customer support, and countless other examples.

Chatbot Technology – How

 Do They Work?

One of the most interesting parts of the chatbot space is the variety of ways you can build a chatbot. The underlying technology can vary quite a bit, but it really all comes down to what your goals are. At the highest level, there are three types of chatbots most consumers see today:

    1. Rules-Based Chatbots – These chatbots follow pre-designed rules, often built using a graphical user interface where a bot builder will design paths using a decision tree.
    2. AI Chatbots – AI chatbots will automatically learn after an initial training period by a bot developer.
  1. Live Chat – These bots are primarily used by Sales & Sales Development teams. They can also be used by Customer Support organizations, as live chat is a more simplistic chat option to answer questions in real-time.

What are the Benefits of Chatbots?

Today’s marketing & sales teams are under a lot of pressure to not only show results, but to constantly be improving the customer experience. It’s a big task. Not to mention the ever-increasing expectations of todays consumers (aka, the Amazon effect).

Today, we expect answers immediately and we expect that they will be accurate. This can be done with human beings up to a certain tipping point, then technology has to be the answer. This is why forward-thinking brands have adopted chatbots to help them:

  1. Increase their website conversion rate – Marketers put a lot of work in to drive traffic to their website, to only have that traffic convert anywhere between 0.25%-1.0%.
  2. Generate more qualified leads – It would be nice if we could talk to every lead and ensure they’re a good fit before we schedule a meeting. In reality, that’s impossible for most organizations to do at scale. Bots can help use advanced qualification logic to do lead qualification and improve sales acceleration.
  3. Combat Customer Churn – Bot are a perfect answer to high-volume support inquries, especially where customers become frustrated with standard knowledge bases that are hard to sift through.

Why are Chatbots Important?

There’s no denying the hype that’s been surrounding chatbots over the past few years. Whether you view the technology as a passing fad, or believe that chat bots will revolutionize how people communicate and interact, the impact chatbots are having on online experiences is real…and it’s measurable.

To help shed light on how chatbots are reshaping online experiences today, the teams at Drift, SurveyMonkey Audience, Salesforce, and myclever have come together to create a data-backed report based on a survey of 1,000+ adults.

Learn More Get the full report on why chatbots are important.

How to Create A Chatbot

Getting started with chatbots can feel a bit intimidating at first. The strategy, the tools, the technology, the process, the reporting – the list goes on.

Luckily, our team put together a handy guide on the bot creation process to help you go from amateur to expert.


The Ultimate Chatbot 

Example Library

Our team have assembled the ultimate library of chatbots. Take a look at our chatbot examples library, where you can browse the variety of chatbot styles & approaches. You’ll see examples from B2B, B2C and everything in between.


Ready to Get Started with Chat Bots? 🤖

Comments

Post a Comment

Popular posts from this blog

Cloud Computing

Image
What Is Cloud Computing? The 'cloud' is a real buzzword, but what is it, how does it impact what you do, and is it anything really new?   What is the cloud? Where is the cloud? Are we in the cloud   right now ? These are all questions you've probably heard or even asked yourself. The term "cloud computing" is everywhere. In the simplest terms, cloud computing means storing and accessing data and programs over the internet instead of your computer's hard drive. (The PCMag Encyclopedia  defines it  succinctly as "hardware and software services from a provider on the internet.") Ultimately, the "cloud" is just a metaphor for the internet. It goes back to the days of flowcharts and presentations that would represent the gigantic server-farm infrastructure of the internet as nothing but a  puffy cloud , accepting connections and doling out information as it floats. (Image: Wikimedia Commons) What cloud computing is not about is your hard drive.
Read more

What is the IoT

Image
What is the IoT? Everything you need to know about the Internet of Things right now   What is the Internet of Things? The Internet of Things, or IoT, refers to the billions of physical devices around the world that are now connected to the internet, all collecting and sharing data. Thanks to the arrival of super-cheap computer chips and the ubiquity of wireless networks, it's possible to turn anything, from something as small as  a pill  to something as big as  an aeroplane , into a part of the IoT. Connecting up all these different objects and adding sensors to them adds a level of digital intelligence to devices that would be otherwise dumb, enabling them to communicate real-time data without involving a human being. The Internet of Things is making the fabric of the world around us more smarter and more responsive, merging the digital and physical universes. What is the history of the Internet of Things? The idea of adding sensors and intelligence to basic objects was discussed
Read more

What Is Cryptocurrency?

Image
  What Is Cryptocurrency? Here’s What You Should Know Cryptocurrencies let you buy goods and services, or trade them for profit. Here's more about what cryptocurrency is, how to buy it and how to protect yourself. 1. What is cryptocurrency? Cryptocurrency is a form of payment that can be exchanged online for goods and services. Many companies have issued their own currencies, often called tokens, and these can be traded specifically for the good or service that the company provides. Think of them as you would arcade tokens or casino chips. You’ll need to exchange real currency for the cryptocurrency to access the good or service. Cryptocurrencies work using a technology called blockchain. Blockchain is a decentralized technology spread across many computers that manages and records transactions. Part of the appeal of this technology is its security. 2. How many cryptocurrencies are there? What are they worth? More than 6,700 different cryptocurrencies are traded publicly, according
Read more